New Orleans is often described as full of life in reference to the city’s rich cultural diversity and background. However, the dirt beneath the city is teeming with life only a few blocks from the heavy traffic merging onto the I-10 interstate. Off Olive Street, you will find an agrarian driveway that stands out from the rest of the urbanized area. Short tropical palm trees with vibrant green leaves stand out among piles of mixed vegetation and debris. The site’s centerpiece is the luminous brown compost mounds of food scraps and woodchips sitting next to each other. Welcome to Schmelly’s Dirt Farm.
These dirt mounds may not represent traditionally understood beauty – and their pungent scent doesn’t help—but they are beautiful because they represent a solution to a much larger issue: food waste.
New Orleans is a food city. Whether you’re a tourist or a resident, various diverse cultural cuisine options exist. Like in any urban area, a notable percentage of food waste is destined to pile up at the local landfill.
Food waste is a local and global burden due to its negative environmental and economic impacts. The problem is rooted in many systemic issues, particularly ideological mishaps on how society values and understands food and the environment. Many people don’t realize that food has, or at least can, a circular lifecycle. Schmelly’s dirty compost piles are one of the phases in that lifecycle. A factor of Schmelly’s mission as an organization is to strengthen the bonds of this natural ecosystem.
The roots of Schmelly’s can be traced back to 2006, in the aftermath of one of New Orleans’ darkest moments: Hurricane Katrina. Nico Krebill, the owner and founder of Schmelly’s, traveled from Chicago to New Orleans to offer volunteer assistance. Prior to working in composting services, Krebill was a grade school teacher. However, while volunteering in New Orleans, Krebill found their passion in sustainable farming.
Krebill identified notable holes in the city’s agricultural sector, which carved the foundation of Schmelly’s mission. Prior to Schmelly’s, Krebill served on the board of the non-profit Grow Dat Youth Farm, a community farm that gives local youth leadership opportunities. Fueled by their background in teaching, Krebill sought to give Grow Dat Youth Farm graduates employment opportunities. “I wanted to start a for-profit company that could potentially create meaningful jobs for graduates of Grow Dat Youth Farm doing sustainability work,” they said.
Before starting a company, Krebill researched composting practices in New Orleans for the nonprofit New Orleans Food and Farm Network. However, in 2013, this nonprofit lost funding, and Krebill was laid off. “After losing my job, I began to think about starting a composting company,” said Krebill. Schmelly’s was officially born in 2014.
Schmelly’s Dirt Farm Composting Pile
Schmelly’s center of operations is at the Dirt Farm, where the composting process is conducted. However, a key business component is picking up compostable materials from their partnered businesses (mostly restaurants). Daily, Krebill or another Schmelly’s employee will drive in a bright green truck around New Orleans for these pickups. Each partnered business receives a bright green compost recycling bin that can hold up to 50 gallons of materials.
One of their first partnerships was with a local New Orleans coffee shop and bakery, Hey Cafe. A Hey Cafe employee, Tommy LeBlanc, noted that sometimes “our compost got too full, [and] we had to try to order additional pickups.” Most clients have weekly pick-ups taken to the Dirt Farm and dumped into the newest compost pile.
The United States Environmental Protection Agency defines composting as “a controlled aerobic process that converts organic materials into nutrient-rich amendment or mulch through natural decomposition.” Krebill defines composting as a “process where organic material breaks down naturally with the help of microorganisms, bacteria, and fungi.”
Nearly all food scraps are compostable. Nonfood compostable options include paper and cardboard, although, according to Krebill, “fruit and vegetable food scraps decompose much better.”
At the Dirt Farm, there are eight mounds of compost, each in a different stage of the process. The newest pile is the mound on the far right, with visible food scraps. Every other pile sits for a month before getting “turned bucket by bucket,” said Krebill. The leftmost pile is eight months old.
As a small organization, Schmelly’s has limited technological and human infrastructure. Krebill is the only full-time employee. Schmelly’s has six part-time employees, with only two working per day. Each pile-turning process takes a few weeks to finish.
Currently, Schmelly’s is a for-profit organization. However, this hasn’t always been the case. “During the start-up, [restaurants and coffee shops] would partner with us for compost pickups, but we were only receiving their food in return,” said Krebill. This friendly barter system may not have been financially profitable for Schmelly’s, but it helped them establish a name and highlighted the significance of composting.
“We were one of the first clients [Schmelly’s] inherited,” said LeBlanc from Hey Cafe Co. Their composting network left, and “instead of saying we’re now doing this anymore,” Hey Cafe utilized Schmelly’s. Hey Cafe’s previous composting network was a “friend of Nico’s;” therefore, it was “easy to transition to absorb them as a client. Rather than think of himself as a client, LeBlanc thinks of the partnership as a “business friendship.”
After the first few years of business, Schmelly’s adapted its structure to become for-profit and started charging businesses for compost pickup. In 2016, they legitimized their business by becoming an LLC.
Schmelly’s opts to grow horizontally to focus on its specialty: composting. While their company creates “green jobs,” there is only so much they can grow vertically while maintaining the nature of the business. “If we grew big, we would have to diversify, which would mean I would be working in an office,” said Krebill, who enjoys the hands-on experience of working on the Dirt Farm.
Despite the limited vertical growth, Schmelly’s has grown with its community partnerships in establishing better composting initiatives around New Orleans. This growth is the byproduct of their sturdy composting roots as a business to create the best fertilizer in the New Orleans market.
Schmelly’s wants to grow its potting soil arm, to improve its overall composting business practices. At the Dirt Farm, there is a half-constructed greenhouse with a pile of dense composting soil, busy with crawling worms. “The greenhouse would be for planting and testing the potting soil,” Krebill said. This goal has been a work in progress for a few years.
“Composting materials take a long time to break down…so when [farmers and gardeners] buy our compost and then they’ll ‘screen’ it through a screen, and then it’ll come out fine,” Krebill explains. This fine compost is, essentially, potting soil. Krebill wants to sell this soil to customers directly instead of customers taking the extra steps to make it on their own.
Another goal of Krebill’s for Schmelly’s is to work more with weddings and festivals. It’s not surprising New Orleans offers a big market for festivals. According to New Orleans.com, there are over 130 festivals in the city per year. Schmelly’s is trying to step into the festival and wedding scene with the help of its community partnerships with other organizations.
Schmelly’s might partner with Grounds Krewe, a nonprofit that promotes waste prevention, recycling, and sustainable products at New Orleans special events. They have worked with a variety of groups related to the organization and development of festivals, particularly the New Orleans Jazz and Heritage Foundation. This nonprofit reached out to Krebill and Schmelly’s about organizing compost initiatives with future local festivals, notably ones run by the New Orleans Jazz and Heritage Foundation, such as Jazz Festival.
Grounds Krewe employees brainstormed a few potential composting layout structures for Jazz Fest. One employee mentioned using compost bins since everyone is already used to recycling bins. “We find the best part about those is the fact that they’re clear bags…people that are too lazy to read or coming up from behind the bins…can see it’s nothing but cans…it’s nothing but plastic or…it’s nothing but food,” an employee of Grounds Krewe says. These bins would be introduced at a “small scale,” like “starting with the food vendors first,” and training them on what certain materials can be compostable.
Krebill agreed that these initiatives need to start on a small scale but also acknowledged the need for more hands-on human infrastructure, specifically “back of house” and “front of house” awareness. Krebill refers to “back of house” as kitchen staff need training, particularly the “lead chefs, to understand the systems,” and what food items are compostable. Schmelly’s has done similar training with restaurant kitchen staff in the past. “Front of house” in festival terms is the food-ordering public.
“ ‘Front of house’ services is where all the contamination comes through,” according to Krebill, referencing the people “too lazy to read” who wouldn’t discard their waste in the correct bin. A solution to this is for volunteer groups to staff trash stations.
Schmelly’s wants to open a second composting site in the neighboring parish of St Bernard. Krebill described their current site as “overcrowded.”
Schmelly’s Pickup Truck
“It would be better to spread out our current equipment, such as trucks, to another location to open up more room for composting activities [at the Olive Street location],” they said. A large factor in opening this site is finding and developing a partnership with the Saint Bernard Parish government.
Schmelly’s is working with the Meraux Foundation, a Saint Bernard-based non-profit focused on improving the local environment, to make this happen.
Schmelly’s has grown and developed tremendously as a business to spread its composting initiatives around the community. Schmelly’s initiatives to accomplish their goals are starting to sprout, however they aren’t nearly ripe. These are a few interacting factors that present complex barriers against Schmelly’s growth as a business and limiting food waste in the community.
1. NOLA’s Geographic Landscape
This could be the most significant barrier because New Orleans can’t change its location. Sitting on the edge of the Gulf of Mexico, it’s common knowledge the city’s positioning puts them at greater risk of natural disasters. However, it’s not commonly discussed how New Orleans’ proneness to natural disasters and flat landscape are significant barriers when limiting food waste.
As a result of New Orleans’ mostly flat landscape, the city often runs out of room for waste disposal. In response, according to NOLA.com, landfills in New Orleans and surrounding parishes dump the city’s waste into “garbage mountains.” After natural disasters such as Hurricane Katrina, 100% of household waste went to these garbage mountains. Schmelly’s partnership with Grounds Krewe significantly limits these garbage mountains because a solid percentage of this waste comes from tourist populations. Major tourist attraction festivals such as Jazz Fest contribute to this issue. Therefore, Schmelly’s drive to limit food waste at festivals can influence New Orleans’ health, especially in the aftermath of natural disasters.
2. Lack of Government Agency
A partnership with the Saint Bernard government would be huge for Schmelly’s because they’ve had difficulties collaborating with other local governments. “Orleans’ parish hasn’t been interested in talking with us about these ideas, and the Jefferson parish is so corrupt,” according to Krebill. There is only a private landfill in Jefferson Parish. According to Krebill, one of the barriers to enacting a composting site is the relationship between the owners of the private landfill and their parish’s council members. “The city council members and landfill owners are old high school buddies,” according to information Krebill has heard. Despite Jefferson Parish’s potential bias, a more noteworthy barrier is the economic stigma about starting a composting site there. “They might lose money at the landfill if I started composting there,” said Krebill. If a dirt farm began in Jefferson Parish, the landfill may or may not lose money, however, it would be economically viable for the parish in creating new “green jobs” as Schmelly’s originally set out to accomplish and still does.
3. Lack of Infrastructure
Former Head of Food Rescue NOLA, Kelly Haggerty, wrote in her thesis, The Garbage That We Eat, “food waste organizers are still in the early stages of establishing infrastructure.” The limited food waste infrastructure has caused financial insufficiencies for organizers like Schmelly’s. A 2017 interview between Haggerty and Krebill revealed that to measure the amount of food Schmelly’s was recovering, they had to measure the bins independently. This task is insufficient because it takes Schmelly’s time and money; this isn’t one of their technical business practices. With no oversight of food management infrastructure, Schmelly’s is losing profit from these unrecorded tasks.
The relationship between food waste organizers and the local government is crucial for improving New Orleans’ food management infrastructure. Haggerty noted that the Department of Sanitation has made strides in working with these green organizations in recent years. In 2018, the New Orleans City Council connected with the Composting Network to launch composting into the city’s recycling initiatives.
4. Public Awareness & Efficacy
According to a 2014 National Waste & Recycling Association survey, 72 percent of Americans don’t compost in their homes. “Many people don’t understand much about composting or even have negative associations with composting because of the potential for food scraps to smell bad,” said Krebill. “Public education and workshops on composting and food waste can be influential in reshaping this common ideology towards a practice that can help our environment.”
Public awareness of the food waste dilemma within New Orleans and beyond is crucial to Schmelly’s growth and impact on the community. Schmelly’s helps promote composting as a practical resource in response to this complex issue. Despite the ongoing interacting factors that limit food management and composting practices, Schmelly’s aims to combat these issues, utilizing their resources around the community. “I love sticking down with people and talking about solutions to these problems,” said Krebill.
This piece was edited by Ellery Tripp as part of Professor Kelley Crawford’s Digital Civic Engagement course at Tulane University.
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